It’s the latest in a string of shows capitalising on our collective obsession with romance. For the more discerning customer, he charges $14,265 an hour for a one-on-one coaching session.Ĭurrently, he’s starring as the dating expert on the Channel Seven reality show The Single Wives. The live events start from $30, the five-day biannual retreat in Florida is $5350. Much of Hussey’s content is free, but for many it’s not enough. His clients include Christina Aguilera, for whom he worked as a life coach, and Eva Longoria, who was so impressed with his message she hired him as a matchmaker on her 2013 dating show Ready for Love. Then came the live tours, which sent Hussey around the globe, preaching his message to more than 100,000 fans. In 2013, he released his New York Times bestselling book, Get The Guy.
Two years later he started posting on YouTube, attracting more than 1.3 million subscribers and 212 million views of his snappy dating-advice clips. But when he pivoted and began working with women in 2008, business really took off.
KEEP THE GUY MATTHEW HUSSEY REVIEW HOW TO
In his late teens, he began working as a life coach, guiding men on how to speak to women. He applied the advice first to his teachers at school, then in his part-time job as a DJ. Shy and introverted growing up in Essex, England, at age 11 Hussey started borrowing his father’s self-help books on how to connect with people. A woman in front of me raises both in the air, wiggling her fingers. The crowd roars with laughter and almost half the audience put up their hands. “Who is not sure if they’re in a relationship?” He asks. “Who is single? Hands up!” he addresses the crowd. At midday on the dot, he walks onstage to the kind of thunderous applause usually reserved for pint-sized pop Lotharios. Hussey is here to do something about that. In America, and many other countries, more people are single now than ever before. At the last census in late 2016, almost a quarter of Australians lived in single households, a number slated to swell by 63 per cent by 2036. According to Tinder, there are 3.5 million people in Australia swiping left and right with reckless abandon. For me, a single woman in her – Christ, I’ll just say it – late 20s, Anna’s comments ring true. “I like his sincerity,” she explains, and the fact that he succinctly articulates what she is finding to be true of dating: bolstered by the banquet of choices available on dating apps, many men are floundering in the commitment category. Next to me is Anna, 23, who discovered Hussey via his popular videos. The room is teeming with hundreds of women, from early 20s hipsters to ladies in their 60s eager to listen to Hussey, whose combination of directness and charm has made him something of an Our Man Behind Enemy Lines. “This is going to change your life!” chirps one, fizzing with energy. Female ushers an army in skinny jeans and white shirts, high-five me as I walk past. The speakers blast The Jackson 5’s “I Want You Back” and Charlie Puth’s “How Long”. It’s still 30 minutes until showtime but inside the auditorium every seat is full.
I arrive early to the London event space in which Matthew Hussey is about to regale an audience with his trademarked techniques to “get the guy”.
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